𝗭𝗔𝗠𝗕𝗜𝗔 | 𝗔 𝗩𝗶𝘀𝗶𝗼𝗻 𝗳𝗼𝗿 𝗔𝗳𝗿𝗶𝗰𝗮’𝘀 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗙𝘂𝘁𝘂𝗿𝗲

This week, I had the honor of visiting Zambia as part of my campaign to become Secretary-General of UN Tourism. I met with Minister Rodney Sikumba and passionate leaders from across the tourism industry—people who are not just navigating change, but driving it.

Our conversations were honest, hopeful, and full of possibility.

We talked about how Zambia can lead the continent in building a tourism sector that’s more resilient, inclusive, and competitive. One that works for everyone—especially the next generation.

I shared two key initiatives:
☑️ MISSION 100 – a bold, continent-wide plan to equip 1 million young Africans with the skills they need to thrive in the tourism economy. Africa’s youth must be the architects of Africa’s future.
☑️ Regenerative Tourism for Climate Resilience – a roadmap to align Zambia’s tourism with its environmental values. This is about more than protecting nature—it’s about turning vulnerability into leadership.

Zambia has the vision. It has the people. And with the right partnerships, it can become a global model for what tourism can achieve.